Where there is no revelation, the people cast off restraint; but blessed is he who keeps the law.
Startled? Unbelievable!! Is it so?
All marketers intend to engage customers and clients in a distinctive manner. Advertisements though, since it is self sponsored, do not strengthen the bonds of trust. Media generated buzz goes a long way in the direction.
Stories. Its all about stories which are believable. The hunt for such nuggets is the eternal pursuit of PR professionals. Restraint and ethics are the essential guidelines. We cannot bypass ethical values for sensationalism. Revelations build news. There is news in everything. Every company or an individual breeds news. It is up to us as PR professionals to pick on the right bit, and to validate such news with facts. We connect to public sentiment with the essence of revelation. “
In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind. As goes the famous line: with great power lies great responsibility. So be judicious in approach and discreet in choice...
(Mr. Satish Reddy, a renowned PR professional and also the founder of Scribes Inc.)
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